TV Color
Color, as the name suggests, controls the intensity of the colors in images. The range should go from grayscale (clean black and white with no visible coloration) when turned all the way down to overly saturated colors when up too high. If you notice visible coloration such as red or blue when you turn the color all the way down, you probably need to have your television serviced. If a new TV shows distinct colors in the grayscale, you should have TV calibrated by someone qualified to use the television's service menu.
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Color Temperature
Temperature, measured in degrees Kelvin, represents the hue and intensity of the light source in which the images are seen. Light sources play an important role in how we see color, so temperature affects the entire palette of colors on the screen. Generally you should select the warm or low setting for the closest temperature to NTSC standard of 65,000 Kelvin.
